Top 5 Social Networking Apps on iOS in Nigeria for Q3 2023

Throughout the third quarter of 2023, social networking apps on iOS in Nigeria showcased diverse performance trends. Here are the insights for the top 5 apps, based on data from Sensor Tower.

WhatsApp Messenger saw a notable fluctuation in weekly downloads, starting at around 41.7K in late June and peaking at 89.5K in the week of July 24. The downloads then dipped to approximately 39.6K by mid-August, before stabilizing around the 49K to 64K range towards the end of the quarter. In terms of weekly active users, the app maintained a steady engagement, beginning at 1.64M and slightly increasing to 1.66M by the end of September.

Telegram Messenger experienced a surge in weekly downloads, starting at 26K in late June and peaking at 85.5K in the last week of August. This was followed by a slight decline, ending the quarter with approximately 35.7K downloads. The weekly revenue saw modest fluctuations, ranging from $1.1K to $1.9K. Active user numbers remained robust, starting at 569K and growing to nearly 598K by the end of September.

Facebook maintained consistent weekly downloads, hovering around 25K to 40K throughout the quarter. Revenue displayed a significant increase, starting at around $94 and peaking at nearly $2K in mid-September. Active users for Facebook remained consistently high, beginning at 2.65M and reaching approximately 2.78M by the end of the quarter.

Threads, a newer entrant, had a strong start with 175.4K downloads in the first week of July but witnessed a rapid decline to around 7K by the end of September. Active users followed a similar trend, starting at 142K and decreasing to about 62K by the end of the quarter. No revenue data was reported for Threads during this period.

Messenger displayed steady weekly downloads, beginning at 21.6K in late June and stabilizing around 20.5K by the end of September. Active user metrics showed a consistent increase, starting at 1.95M and reaching approximately 2.01M by the end of the quarter. No revenue data was reported for Messenger.

These insights offer a comprehensive overview of the performance of the top social networking apps on iOS in Nigeria during Q3 2023. For more detailed insights and data, visit Sensor Tower.